JAKARTA, Although Dell in the market portfolio has a wide selection of mobile devices, do not expect homemade smartphone will soon enter Indonesia. Dell Indonesia is still going to focus on the first tablet market.
"The focus now tablet. I can not say how the smartphones in the future. You just wait, there's time later," said Andrew Diantoro, Managing Director of Dell Global BV ASEAN on the sidelines of the launch of Dell's Streak at Plaza Indonesia, Jakarta, Friday (15/10 / 2010). Streak Dell is Dell's first tablet device that was released to the market while the tablet first official entry into Indonesia.
He said that Dell actually has issued several types of smartphones, including Dell Aero equally on the Android platform. However, this device is not too welcomed enthusiastically by the market. Dell Aero, said Andreas, has entered the Chinese market, but it's hard to compete with other smartphones.
With the tablet, Dell tried to target mobile devices market in the middle to upper class. He believes, the tablet can fill a niche market that is still broadly than the lower middle class more players. Indonesia was selected as one of the priority of the entry judged to have a tablet device for mobile devices market is very high. First tablet products, Dell Streak, available starting in late October at a price of Rp 6 million-an.
Questions Windows Phone 7, Andrew also was silent for comment. He was not sure whether the platform-based smartphone software made by Microsoft would also be available in Indonesia. At the launch of Windows 7 Phone in New York, earlier this week, Dell is one of the prime partners who have set up a device with the name Dell Venue Pro.
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